Online Marketing

Online marketing takes many forms. The three biggest categories include paid channels, organic, and earned media. The lines blur a bit between the three, since budget is necessary for all of them. Organic search for example takes its own effort of optimization, while paid channels take optimization, but you’re typically paying for impressions or for clicks.


Google pay per click (PPC) is one of those channels. The system is setup through Google to be on a bidding system. A quality score is taken into account and makes it more challenging for advertisers with a low quality or low relevancy site to compete on popular keywords. Overall, it takes a lot of effort and time to perfect this craft.

Organic search engine optimization is the process of utilizing both off-page and on-page factors to become better optimized for Google search engines, in order to attract new visitors, leads, and sales for your business or service. For example, Angelique Lingerie is a very popular BBW intimates online store. The offer everything from Halloween costumers to bras, as well as other lingerie. They want to have the best possible online organic presence, so they show up for important keywords that attract buyers.

Social media and content marketing are both forms of earned media. A press release may also be added to this category. Social media has its own balance and strategy to follow. While one isn’t better than the other, it usually fits best to find an agency that is well respected and experienced in whatever you’re looking to accomplish. If your business is small enough and you have the time (or you’re bootstrapped), you might have to go it alone for awhile, but this is usually a recipe for a lot of frustration.

In the end, it’s best to know the basics and find a firm to do it for you. What’s your strategy? Do you have any advice? We’d love to hear it. Leave a comment below.

Business Services

When it comes to choosing a management firm for your homeowner’s association there are 3 important factors to consider. A lot of responsibility is going to be delegated to this company and you’ll want to know from the get-go that you are placing your property and the running of it in good hands. You won’t want to be in a situation where you’re constantly looking over your shoulder to make sure that things are going smoothly. In order to establish this type of trust and commitment to a HOA management company the following factors should be considered as a priority.


The Company’s Reputation

Take a look at the company’s credentials and ask for references. You won’t want to team up with a management business that has some black marks on its reputation. Get some references and phone them up. Ask how long the management company has been working with them, what type of services have been provided and how they were performed. You should also specifically ask if the HOA has had any type of problems with the company in the past.

Once you have phoned these references you should also take a drive to visit the reference’s building or buildings to make sure that everything looks okay. This will give you a clear indication of how the management is taking care of things, at least on the outside. You can safely assume that if the outside is in disarray there will also be problems inside the building and with other services provided.

Price Matters


In this day and age there is no question that you want to get value for your money but at the same time don’t want to pay over the top pricing for a management firm. If you are getting quotes that are ridiculously low you’ll know that the services provided just aren’t going to be up to par. At the same time, exorbitant pricing does not necessarily mean that the services will be much better than a company offering a competitive price rate.

As with most other services available for homeowners, extremely low or high price points should be ignored while quotes that you have been offered that fall in the midrange should be considered.

Services Offered

Make sure that all of the services you need are offered by the company. Not all HOA management firms provide the same type of services. You should write down exactly what you require before starting a search for a company. If the managing business does not offer a specific service you need, continue on to another one. You won’t want to have to hire a separate company to handle specific things for you. There are many companies, including City Property, offering all the Surprise, AZ services you could ever need under one umbrella.

When it comes to finding the perfect management firm for your homeowner’s association take a look at the company’s reputation, its pricing and the services offered first. Then it’s time to start asking questions about any specific needs you may have. This is a long-term business relationship that you will be developing so you’ll need to make sure right from the start that you’re choosing the best management company available.

Real Estate

Finding a new home can definitely be a stressful process, and who really needs that anyway? This world is stress inducing enough as it is; there’s no need to add extra onto it while searching for a home. The good news is, you’ve picked your location: Arizona. There are dozens of great properties to buy in the East Valley, as well as Scottsdale, Phoenix, and even farther out in Glendale.

If you want to go through with finding a new home but don’t want the added stress, never fear. Just read on to find out all about how you can deal with the stress of finding a new home and keep your sanity! We promise that home buying has never been this relaxing and fun!


Okay, so here’s the deal. You’ve decided that you’re going to look for a new home recently, and now you’re faced with the task of actually having to do so. That’s all well and good. The bad news is that there is not going to be any quick fix for the stresses of the process of buying a home. The good news is that there are a number of things you can do to greatly increase your sense of well being and ease the whole process. Ready to find out? Let’s move on.

– Take a five minute break.

Whenever you feel yourself getting overwhelmed by the whole process, try and take a quick break. Even five minutes can help you to recharge and calm back down, instead of feeling yourself getting to that breaking point. It’s easy to get overwhelmed and this is even more true when you get further into the process. Taking a break will let you clear your mind and come down from being worked up in an adrenaline-releasing state.

– Draw yourself a hot bath.

No matter what time of day that it is, it’s always a good time to take a bath. A hot bath is guaranteed to relax you a little bit, and if you still feel stressed after coming out of that womb, you can move on to even greater measures; an all-powerful cup of tea or a glass of wine. Pour the bath salts in, crank up the faucet, light a candle, and listen to some music or a podcast. Hot baths are extremely underrated for their stress relieving potential until you jump in one and witness the magic for yourself.


– Do something just for you.

Even though buying a home is technically for you, it’s nice to take some time out and do something for yourself. It could be a small thing, like getting a special type of ice cream you like, or a bigger reward, like taking the time out to get an hour long hot stone massage. No matter what it is, getting something that you like or doing something for yourself can help recharge you and get rid of the stress just like that.

The quickest way to avoid being stressed while buying a new home is to treat your stress! You can’t really expect to not experience stress during the home buying process; the best you can do is try to relieve it. The quickest way to overcome the stress is to take care of yourself. Thanks for reading, and good luck!